Amazon and Microsoft pivot cloud gaming strategies to target different players - CNBC. By integrating Luna into Prime Video the digital commerce company is doubling down on its push to attract casual players with party games and recognizable intellectual property like "Harry Potter" and "Tomb Raider." Amazon's gaming head Jeff Gattis.
Amazon and Microsoft have devised new ways to get people playing video games in the cloud, according to the latest reporting on the story.
Details
Available information indicates that Amazon, meanwhile, announced plans to add the Luna cloud gaming service to its Prime Video streaming platform.
Amazon entered the cloud gaming market during the Covid pandemic, as gaming was gaining popularity, with people spending more time at home, in a development tied to the same story.
Separately, Image source, Getty ImagesImage caption, Cloud gaming allows players to stream and play games online from a remote server using a phone, tablet or controller.
The digital commerce company debuted Luna in 2020, three years after Microsoft had introduced Game Pass, and one year after cloud challenger Google revealed its own cloud streaming option, Stadia.
Amazon is bringing its Luna cloud streaming offering to the Prime Video service bundled with Prime subscriptions, according to the latest reporting on the story.
Available information indicates that Amazon is working to fix an awareness gap among consumers who may not know about or understand its gaming strategy, Gattis said.
Statements
Available information indicates that Image source, Getty ImagesImage caption, Cloud gaming allows players to stream and play games online from a remote server using a phone, tablet or controller.
By integrating Luna into Prime Video, the digital commerce company is doubling down on its push to attract casual players with party games and recognizable intellectual property like "Harry Potter" and "Tomb Raider." Amazon's gaming head, Jeff Gattis, told CNBC in an interview that the company doesn't aim to lure hardcore gamers or compete with console makers.
Separately, Amazon is working to fix an awareness gap among consumers who may not know about or understand its gaming strategy, Gattis said.
Amazon's head of gaming Jeff Gattis has told the BBC he believes the rising cost of tech means people will turn to streaming games online rather than buying new consoles.
While cloud gaming has long been billed as the future of video games, previous efforts have failed to gain widespread adoption - leading to the high-profile closure of Google Stadia in 2023.
Gattis' comments come as Amazon has announced it is integrating its cloud gaming service Luna into the Prime Video app to sit alongside its shows and films.
Available information indicates that Gattis' comments come as Amazon has announced it is integrating its cloud gaming service Luna into the Prime Video app to sit alongside its shows and films.
Recent years have seen the price of gaming hardware climb as the cost of components also rises, with Sony and Microsoft increasing the cost of their consoles and Valve pricing its new Steam Machine from £879.
Image source, AmazonImage caption, Amazon's cloud gaming service Luna will now sit under a "Games" tab in its Prime Video service, in a development tied to the same story.
Separately, By necessity, cloud gaming requires a sufficiently fast internet connection.
"I'm skeptical that it will immediately push more players to the cloud quickly, but I do predict a gradual adoption of alternatives.".
